Michael Wolff Quotes

Everyone is someone else's catalyst for selling something these days.

The art of publicity is a black art; but it has come to stay, and every year adds to its potency.

Advertising - a judicious mixture of flattery and threats.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Those who tell us to be in touch with our own desires are often merely trying to make us believe that what we want is the thing that they are selling. […] We're used to that kind of persuasion, for political candidates as well as commercial products.

Advertising has always been part show biz.

Advertising is the rattling of a stick inside a swill bucket.

Everything is designed to help you sell out.

Promise, large promise, is the soul of an advertisement.

Advertising is the greatest art form of the 20th century.

Commercials capture your attention, that's all.

If people know they're being sold to, you can celebrate the sell.

Advertising is the art of persuasion.

I'm a pitchman, my business comes from the pitch, nothing else.

Business today consists in persuading crowds.

The public don't know what they want; it's my job to tell them.

We are all advertising, all of the time. If you want to sell your car, what do you do? You clean and polish it and make it the best you can. Some people bake bread when they are trying to sell their house because the smell adds a friendly feeling. Even the priest, with all his or her fervour, is advertising God. Everybody is selling.

Advertising is, of course, important because advertise is the final design. It's the last layer that speaks to the customer, that tells them what you have.

Marketing is such a key issue; in fact, the marketing department is often involved in the approval of scripts now.

Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Salesmanship is limitless. Our very living is selling. We are all salespeople.

The simplest definition of advertising, and one that will probably meet the test of critical examination, is that advertising is selling in print.

I do not regard advertising as entertainment or an art form, but as a medium of information.

I warn you against believing that advertising is a science.