Philip J. Kaplan Quotes

I think if you create something and you get an audience for it, then the monetization part is really secondary.

Everything I write is designed to be milked to the last drop of revenue.

There's always more money to be made.

The purpose of a business is to create customers.

As long as we're monetizing our content... we still win at the end.

We make our profits through content and services.

I like making money like anybody else, and I'm paid well, but I think there is a point at which you can out-price your audience or your base.

Subscriptions is the bulk of our business; ads are nice to have on top of that.

Unless there is branding, players will not get adequate payment. Why do we want matches to be televised? Why do we want people to turn up for our matches? That's how you will generate revenue.

If someone is doing that, saving the customer money, is making a profit so bad?

I'm always working and coming up with new and fresh ideas to keep my fans engaged and keep myself relevant.

After you have built a fanbase, people call you to promote their films. Often, it leads to acting offers. After that, it' just a matter of your film working.

The videos that I post every day are averaging 7 million views per day. And I post one of those a day. I spend an average of $200 a day to make that. The Disney show that I'm on, they spend $2 million over the course of five days to create one episode that gets 1.7 million views.

Almost every ride we're profitable on. We make money on every ride.

You know what kind of companies generally survive? Companies that make more money than they spend. I know, duh, right?

People say, 'Dream big!' - but you have to think about the logistics. It's not just coming up with a great idea; it's how you can sell or market or promote that great idea.

I am not a big fan of investors asking for revenues upfront. Investors seeking numbers are being too myopic. However, I personally believe in creating a product with clarity in mind on how one thinks revenues can trickle in.

I propose that matchmaking should be approached like a corporate business venture. It can be risky, but I have discovered that the potential profits from acquisitions and mergers cannot be underestimated.

If all we wanted to do was to make money on PC hardware, that wouldn't be a good business model.

The key thing is, always put the right content on the right network, on the right platform, make it great, and then figure out how to monetize it.

One of the things I have known my entire life is that I have an innate capability for making money.

Who cares if the locker room would embrace Conor McGregor. If Conor McGregor can be a revenue driver for WWE, if he can sell network subscriptions, or if he can sell thousands and tens of thousands of tickets, if he can move millions of T-shirts, who cares if anybody in the locker room likes it or doesn't like it.

My entire business model is to go on offense.

Netflix likes critical attention, and they like their analytics.

At the end of the day, it's show business: you earn money to make money.