Guy Kawasaki Quotes
Don't ask people to do something you wouldn't.
Kawasaki, Guy. Enchantment: The Art of Changing Hearts, Minds, and Actions. Portfolio/Penguin, 2011.
It is not clear that L’Estrange actually originated the phrase that politicians use so frequently. It may have been a common aphorism of the day and place. However, this is the earliest English written use of the statement that we have yet found.
Guy Takeo Kawasaki is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized the word evangelist in marketing the Macintosh as an "Apple evangelist" and the concepts of evangelism marketing and technology evangelism/platform evangelism in general.