Saul Bass Quotes
Dishonesty in trailers is more than a moral issue, it's a practical one. If you don't deliver in the film what you offered in the trailer, you'll get bad word-of-mouth.
Topics
Dishonesty
Consumer Protection
Customer Satisfaction
Misrepresentation
Word-Of-Mouth
Moral Issue
Deceptive Practices
False Advertising
Film Marketing
Misleading Promotions
Movie Promotion
Negative Reviews
Unethical Practices
Unfulfilled Promises
Unsatisfied Customers
audience expectation
marketing ethics
Citations
Horak, Jan-Christopher. Saul Bass: Anatomy of Film Design. University Press of Kentucky, 2014, p. 152.
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Saul Bass was an American graphic designer and Oscar-winning filmmaker, best known for his design of motion-picture title sequences, film posters, and corporate logos.