Paul Rand Quotes

When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.

Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.

Design, in its broadest sense, is the enabler of the digital era - it's a process that creates order out of chaos, that renders technology usable to business. Design means being good, not just looking good.

Design is not just what it looks like and feels like. Design is how it works.

Design is nothing if not decision making.

Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition.

Design is an unknown.

Design must reflect the practical and aesthetic in business but above all... good design must primarily serve people.

For years I thought I was just a writer, but when I sat down to design and started playing around with it, I realized that, really, it's pretty easy. Obviously it's more than just a set of rules, but the basics of design are actually pretty simple and quite mathematical. The link between data and design works at quite a fundamental level.

Problems with visual design can turn users off so quickly that they never discover all the smart choices you made with navigation or interaction design.

Attractive things work better.

In the art of design, color is to form what verse is to prose,--a more harmonious and luminous vehicle of the thought.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

When you go to a site, you usually run into usability problems pretty quickly. They're not hidden. They're not complicated. They're not baffling. They were in the design or crept into the design.

I think it's really important to design things with a kind of personality.

Architecture is the learned game, correct and magnificent, of forms assembled in the light.

Drawing is like making an expressive gesture with the advantage of permanence.

Good design to me is both appearance and functionality together. It's the experience that makes it good design.

Game design is a funny thing. There are people out there who are really good at it, but it's not clear that they can teach it. It's a very intuitive process. It's an art.

I didn't think that personal style had much value in graphic design.

Pictures, abstract symbols, materials, and colors are among the ingredients with which a designer or engineer works. To design is to discover relationships and to make arrangements and rearrangements among these ingredients.

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.

For much of its existence, design was all about convenience. We wanted to hide technology so that users are not distracted into thinking about the tools they use.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.

My attitude towards drawing is not necessarily about drawing. It's about making the best kind of image I can make, it's about talking as clearly as I can.