W. Edwards Deming Quotes
Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.
Topics
Technology
Innovation, Innovations
Business Strategy
Consumer Demand
Disruptive Technology
Product Development
Invention
Electric Light
Customer Expectations
Customer Needs
Disruptive Innovation
Expectation Management
Market Competition
Market Disruption
Market Leadership
Technological Advancement
Citations
Deming, W. Edwards. The New Economics for Industry, Government, Education. Massachusetts Institute of Technology, Center for Advanced Engineering Study, 1993, p. 7.
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Dr. William Edwards Deming was an American engineer, statistician, professor, author, lecturer, and management consultant. Educated initially as an electrical engineer and later specializing in mathematical physics, he helped develop the sampling techniques still used by the U.S. Department of the Census and the Bureau of Labor Statistics.