W. Edwards Deming Quotes


Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else.


Citations

Deming, W. Edwards. The New Economics for Industry, Government, Education. Massachusetts Institute of Technology, Center for Advanced Engineering Study, 1993, p. 7.

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W. Edwards Deming
W. Edwards Deming
  • Born: October 14, 1900
  • Died: December 20, 1993
  • Nationality: American
  • Profession: Scientist

Dr. William Edwards Deming was an American engineer, statistician, professor, author, lecturer, and management consultant. Educated initially as an electrical engineer and later specializing in mathematical physics, he helped develop the sampling techniques still used by the U.S. Department of the Census and the Bureau of Labor Statistics.