Edward de Bono Quotes


Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.


Citations

de Bono, Edward. Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas. HarperBusiness, 1992, p. 17.

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Edward de Bono
Edward de Bono
  • Born: May 19, 1933
  • Nationality: Maltese
  • Profession: Psychologist

Edward Charles Francis Publius de Bono is a Maltese physician, psychologist, author, inventor, philosopher and consultant. He originated the term lateral thinking, wrote the book Six Thinking Hats and is a proponent of the teaching of thinking as a subject in schools.