Adam Grant Quotes

When I wake up, if I can't figure something out during the daytime and then wake up at 4 A.M., it's there immediately. I don't know if it's the subconscious mind working, but it just happens.

It's when you've stopped writing and are doing other things, especially when you're asleep, that the real work is done.

A lot of problems get solved in those sort of in-between moments when your subconscious has been working on some problem. If you keep it spinning, you can fix ideas sometimes better than if you focus on them directly.

I have found, for example, that if I have to write upon sum rather difficult topic, the best plan is to think about it with very great intensity-the greatest intensity of which I am capable-for a few hours or days, and at the end of that time give orders, so to speak (to my subconscious mind) that the work is to proceed underground. After some months I return consciously to the topic and find that the work has been done.

The period of time just before you awaken is the time I have my most creative thoughts and discover the best solutions.

Generally, when I wake up in the morning I set out a series of problems for myself and I write them down, and when I'm sleeping, my mind solves the problems. When I wake up in the morning, I have more clarity on the issue.

Remember that we can only in our forebrains handle 5-7 items. Our backbrains can handle massive amounts. So when you're given a problem, think about it before you go sleep, and chances are you can solve it by the next morning.

I do think that I'm a big believer in having an idea or having ideas and just tucking them away in the back of your brain. Even if you aren't consciously thinking of them, I think they simmer. You're working on them, even if you don't know you're working on them, and I think having something in your head for a while is a valuable thing.

When you stop thinking about something, the idea comes to you. It seems to work.

Metaphorically speaking, of course, if I put a problem behind my pillow and fall asleep, very often because my brain went to sleep with that idea or the problem alive, very often in the middle of the night I wake up, and I wake up with a solution or with a direction of solution.

The best work for creative folks on the team is when the problem is big and the solution escapes everyone.

It is a common experience that a problem difficult at night is resolved in the morning after the committee of sleep has worked on it.

The half hour between waking and rising has all my life proved propitious to any task which was exercising my invention... It was always when I first opened my eyes that the desired ideas thronged upon me.

I apply the term 'creativity' broadly... it's problem solving. We are all faced with problems, and we have to address them and think of something new, and that's where creativity comes in.

The creative act always requires a stepping back. It's called the incubation period. The incubation period - one of the four phases of creativity - is when you're not consciously thinking of a problem, and you're letting it marinate. So this is why you hear time and again, people saying they had that "Eureka" moment in the bath, like Archimedes, or in the shower, or while going for a walk or in a coffeehouse.

I believe there are techniques of the human mind whereby, in its dark deep, problems are examined, rejected or accepted. Such activities sometimes concern facets a man does not know he has. How often one goes to sleep troubled and full of pain, not knowing what causes the travail, and in the morning a whole new direction and a clearness is there, maybe the results of the black reasoning. And again there are mornings when ecstasy bubbles in the blood, and the stomach and chest are tight and electric with joy, and nothing in the thoughts to justify it or cause it.

The mind does most of its best thinking when we aren't there. The answers are there in the morning.

Usually, the best ideas come from having to fix a really hard problem.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

I always conceive a piece as a different set of challenges.

Creativity is not just for artists. It's for businesspeople looking for a new way to close a sale; it's for engineers trying to solve a problem; it's for parents who want their children to see the world in more than one way.

Whatever creativity is, it is in part a solution to a problem.

When you have an employee who's innovative in your organization, what are they thinking about in the shower? If they're working in an exciting place, they're not thinking what they're going to do over the weekend. They're thinking: 'How do I solve that problem?'

You cannot ask somebody to be creative in 15 minutes and really think about a problem. You might have a quick idea, but to be in deep thought about a problem and really consider a problem carefully, you need long stretches of uninterrupted time.

When trying to innovate, most people stop after 10-15 possibilities, failing to recognize that their first ideas are usually the most obvious ones.