Richard Thaler Quotes
As every successful parent learns, one way to encourage good behavior, from room-cleaning to tooth-brushing, is to make it fun. Not surprisingly, the same principle applies to adults. Adults like to have fun, too.
Citations
Thaler, Richard H. "To Encourage Good Citizenship, Try Making It Fun." The New York Times, 11 Feb. 2012.
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Richard H. Thaler is an American economist and the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago Booth School of Business. In 2015, Thaler was president of the American Economic Association.