William McDonough Quotes


And to use something as elegant as a tree? Imagine this design assignment: Design something that makes oxygen, sequesters carbon, fixes nitrogen, distills water, makes complex sugars and foods, changes colors with the seasons, and self-replicates. and then why don't we knock that down and write on it?


Citations

McDonough, William. "Cradle to Cradle Design." TED, Feb. 2005.

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William McDonough
William McDonough
  • Born: February 20, 1951
  • Nationality: American
  • Profession: Architect

William Andrews McDonough is an American architect, designer and author. McDonough is founding principal of William McDonough + Partners, co-founder of McDonough MBDC as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance. McDonough's career is focused on creating a beneficial footprint. He espouses a message that we can design materials, systems, companies, products, buildings, and communities that continuously improve over time.