Michele Ferrero Quotes
Always do something different from the others.
Citations
Padovani, Gigi. Nutella World: 50 Years of Innovation. Rizzoli Ex Libris, 2014.
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Michele Ferrero was an Italian billionaire businessman. He owned the chocolate manufacturer Ferrero SpA, Europe's second largest confectionery company (at the time of his death), which he developed from the small bakery and café of his father in Alba, Piedmont. His first big success was adding vegetable oil to the traditional gianduja paste to make the popular spread, Nutella.
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