Theodore Levitt Quotes


A powerful force drives the world toward a converging commonality, and that force is technology. … Almost everyone everywhere wants all the things they have heard about, seen, or experienced via the new technologies.


Citations

Levitt, Theodore. "The Globalization of Markets." Harvard Business Review, vol. 61, no. 3, May-June 1983, p. 92.

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  • Born: March 1, 1925
  • Died: June 28, 2006
  • Nationality:
  • Profession: Economist

Theodore Levitt was a German American economist and a professor at the Harvard Business School. He was editor of the Harvard Business Review, noted for increasing the Review's circulation and popularizing the term globalization. In 1983, he proposed a definition for corporate purpose: "Rather than merely making money, it is to create and keep a customer".